Bachelor of Business Administration students complete a series of broad marketing modules. Those students who choose the pathway MCI with the specialisation in Marketing and Communication are introduced to the aspects of companies and organisations that affect the success or the organisation.

Marketing & Communication comprises a combination of business marketing strategies, branding and the way that businesses and organisations promote themselves to the outside world. It is the business of creating a constant image that will promote the company, its ideals and its products. Marketing & Communication penetrates deeper than just the production of printed or online material, it deals with the way an organisation communicates its messages, both internally and externally.

Business Administrators dealing with the Marketing & Communication strategies of a company are constantly looking at the systems in place, at the human resources and the way in which they are managed, at the supply chain and at the sales pipeline – all areas affected directly by the marketing and communication strategy.

Marketing & Communication deals with branding, imaging, house style, and also with crisis management, downsizing and re-inventing – Marketing & Communication specialists are at the forefront of Business Administration!

The bachelor of business administration MCI pathway, with specialisation in Marketing & Communication is aimed at developing the skills and competencies that a modern Marketing and Public Relations Officer requires.

Students are introduced to modules such as ‘Mass Communication’, ‘Public Relations’ and ‘Company Branding’, also areas of marketing such as ‘Marketing Research’, ‘Niche Marketing’ and ‘E-Presence’.

During their final year, students will be asked to design a company communication plan, or a marketing strategy as part of a business plan.

A full overview of the curriculum can be found here in Part 3 of the Graduation & Examination Guide.

Marketing careers vary a great deal, as the profession comprises many facets and activities. There are many opportunities, but they all have a number of things in common, including the stewardship of a concept, a service or a brand and the understanding of needs and requirements both externally from customers and relations, and internally from the organisation or company itself. The communication of a marketing strategy is paramount to the success of a Marketing and Communications officer in any organisation.

That marketing communication can be done in several ways is why a career in marketing and communication opens several doors as a profession.

Marketing and Communication specialists take a product or service and associate that product or service with a brand name, a house style and a philosophy. Marketing can be defined as being the intermediary function between product development and sales. It can be seen as the storehouse for advertising, public relations, media planning, sales strategy, and more. Marketing and Communications specialists ensure longevity of a product or company name. They make sure that customers gain a balanced and pleasing feel to the organisation or business. A key part of a career in marketing and communication is to understand the needs, preferences, and constraints that define the target group of consumers or the market niche corresponding to the brand. This is done by market research.

All graduates of the BBA MCI pathway are able to continue their studies with a Master of Science programme, such as the MBM in Digital Marketing & Communication. Wittenborg graduates always receive a €3,000 scholarship for the Wittenborg MSc programmes.

Marketing and communications specialists are required in every company in every industry, so the career potential is unlimited.

Career opportunities could include fields such as:

• Market Research
• Brand Management
• Advertising
• Promotions
• Public Relations
• Crisis Management
• Consultancy
• Social Media Management
• GoogleAds Management
• NGO ICT departments
• Charities
• Local Government Communication Departments

Many Wittenborg graduates have found direct employment in small-sized marketing and communication companies, and some have started their own agencies. These students understand that developing marketing and internal and external communication strategies for companies can be extremely lucrative, specialised work, and that success is often found in made-to-measure solutions. Graduates have also found careers in non-profit and government organisations, working in areas such as public relations and international communication.

Entry Requirements – Bachelor Programmes
High School Diploma or final certificate, equivalent to the Netherlands HAVO or MBO level-4 diploma / UK AS & A-Level or BTEC. Please contact the Admissions Office to receive High School diploma comparisons. Advanced Placement / Credit Transfer Possible – please see Credit Transfer & Accreditation of Prior Learning at WUASfor more information.

Direct Entry to Final Year
Students with successful study experience equivalent to 160 European Credits in a related business or economic field are able to enter directly into the Final-Year programme (80 credits). The examination and graduation board will decide on entry based on credit transcripts and qualifications presented. Please see Entry Requirements for Direct Entry Final Phase Students (‘Top-up’)for more information.

English Language Requirements
IELTS 6 or TOEFL equivalent. Click here for an overview of the equivalent scores.
TOEFL Code of Wittenborg is 4889.

Not got the English level requirements? Find out about our Foundation Programme here.